![]() ![]() The ‘six free games’ campaign was born when WildTangent launched a unique promotion with a partner that allowed it to give away six free games, in the format of game codes, via email and in a service presentation to the partner’s customers. ![]() So why not see what happens when taking that up a notch? WildTangent had given away free games to returning customers and other members of its target audience in the past successfully. ![]() The Exponea tool helped make this campaign happen.” WildTangent’s ‘six free games’ campaign “Using Exponea allowed us to connect with users and guide them through the processes associated with this campaign. “We work with a lot of different partners to expand our user base and attract new interest,” said Monika Pin, Digital Marketing Manager for WildTangent. Combining WildTangent’s creativity and elite timing with Exponea’s Customer Data & Experience Platform created a campaign that helped entertain consumers through the dog days of 2020. WildTangent, an Exponea customer since late 2018, set out to give gamers a chance to play several PC games for free while many were trapped at home. That was what WildTangent, a premium destination for discovering and playing PC casual games out of Seattle, Washington, achieved in 2020 as the COVID-19 pandemic kept many PC gamers stuck at home across the globe. ![]() When a marketing campaign can achieve the business goals desired for it and provide a healthy distraction from a global pandemic, it goes without saying that the campaign was successful. ![]()
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